B&O PLAY PRIVACY POLICY

Privacy Policy

Bang & Olufsen appreciates your interest in our products and your visit to our eStore web site.

At Bang & Olufsen we intend to give you as much control as possible over your personal information and to us it is important that you feel comfortable in visiting our web site. There are times however when we may need information from you. Any personal information that you may give us including your e-mail address is used in the following ways:

If you give us personal information in order to receive information in return from us or our authorized dealers - for instance catalogues or general information regarding Bang & Olufsen - we collect and store that information in a database for marketing purposes. This information enables us to fulfill your information request. If you review or download information, we track the visit. That information is helpful, amongst other things, to provide you with tailored information and to give us information about which part of the site is frequented. The stored information will be used to improve the utility of the site, e.g. to help with quick logins on the user's favorite sites and to differentiate between users and their individual data sets.

We do not sell or provide the information collected or stored about you, to third parties who are not our contractors.

The web site may contain links to non-Bang & Olufsen web sites. Bang & Olufsen is not responsible for the privacy practices of such web sites.