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    In 2014, fans will come together to experience and celebrate the energy and spirit of the game of football.




    B&O PLAY is teaming up with Pepsi® to create the Live For Now Limited Edition collection, a line of headphones that combines the sport of football, the inspiration of art and the creativity of fashion.

    LIVE FOR NOW is all about capturing the excitement of the moment.  The greatest memories are often those that unlock new possibilities and unexpected experiences – and that is something B&O PLAY can relate to: We deliver passion, craftsmanship, great design and originality.
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  • Together, we’ve collaborated with four of the hottest street artists in the world to create timeless yet edgy limited editions of Form 2i – the heralded headphone that is considered a true design icon because of its inclusion in the permanent collection at MoMA and the fact that it is the longest living headphone on the market. We’ll also be releasing a subtle and exclusive limited edition of the luxurious BeoPlay H6 headphones. These special limited edition headphones will inspire fans to truly LIVE FOR NOW in 2014.


View all products from the LIVE FOR NOW limited edition capsule collection

  • form 2i blue bg blue form 2i

    See the limited edition of Form 2i in a cool blue with artwork from Hattie Stewart.

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  • black black

    See the limited edition of Form 2i in a stylish black with artwork from Merijn Hos

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  • H6 bg H6

    See the limited edition of H6 in a stylish blue with artwork from Ricardo Akn.

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  • white white

    See the limited edition of Form 2i in a elegant white with artwork from Zosen.

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  • instgram instgram


    Follow @beoplay and enjoy snapshots of daily life at B&O PLAY.

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  • fb Facebook


    Like B&O PLAY on Facebook and get the latest updates in your news feed.

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  • spotify spotify


    Subscribe to our playlist and get soundtracks for any occasion.

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  • find store find store


    If you want to see the LIVE FOR NOW collection in person, then head down to your local B&O PLAY dealer!
    Use our store locator to find the store closest to you. Go to our store locator.

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  • The art of Football

    From pitch to canvas to the street and now to the storefront, the next phase of the global Pepsi® “Art of Football” campaign brings fans closer into the campaign in a tangible and extremely buzz-worthy way, partnering with leading international designers and retailers such as Bang & Olufsen, Original Penguin, Bloomingdale’s and Colette among others.

    Click the play button on the screen to watch the video.

    V1 video