At Bang & Olufsen, our unique approach to conceptual design drives us to think in terms of experiences – and we use that story in the way we craft our products. If you stimulate the senses through sound and beautiful design, the brain releases endorphins and you become happier. Natural materials, colour hues, saturation, lightness, surface treatments, textures – each of these matter. Having the right material in the right place matters. Together with sound and design, craftsmanship lies deep in our heart and soul.
As one of the lightest and strongest materials in the world, aluminium brings both portability and rigidity to our products - and as an efficient heat dispenser, it works perfectly with our acoustic designs.
It can also be coloured uniquely. In the anodization processes, both surface treatments and colour hue, as well as saturation and lightness, can bring out different depths and add so much more than just a painted colour.
Beautiful craftsmanship inspires beautiful music. Instead of using standard tracks for our films, we invited four composers to interpret our materials musically. So each was given a unique material – aluminium, leather, fabric or wood – and four hours to compose a track. The result is pure craftsmanship.
Discover the entire story and see the creative processes for the four composers on The Journal.